Corporate Strategy

Our goal:

By closely centering around the theme of "Reform, Innovation, Development", adhering to the core value of "Better oneself ,better the world",the group is carrying out the strategies of traditional business transition and improving as well as realising driving the business through capital market and entity economy.Financial capital will be integrated to drive force the business.With cultural education as its core and by pushing the transition from a traditional cultural enterprise to a corporation that relies on internet platform,the group is striving to become the collector and provider of learning material for people.

     During the 13th five-year plan period,the group is striving to become a leading enterprise in the field of intermedia development with international competition ability.By the end of the 13th five-year plan,both of the sales revenue and assets of the group will exceed RMB 60 billion.

Mission:Dedicated to becoming the collector and provider of learning material for people.

Vision:To be China’s best digital platform enterprise with cultural education as the core

Core value:Better oneself,better the world

Code of Conduct:The only reason why we exist is to meet the customers’ demand

Employment philosophy:A hero is measured against achievements;a position is obtained through virtue and talents

Employment Standard:Attitude is greater than ability;integrity is greater than skills.

Values and Principles:Love Engagement Alignment Responsibility iNnovation