Cultural consumption

Life Reading

Life Reading is a cultural complex brand featuring mutli-industries.It is characterised by booking sales with cultural leisure and business as the key points and cultural experience and creative industry functions as its extension.

Xinhua bookstore

“Xinhua bookstore”,a professional chain brand,provides readers ,with book sales as its core,specialized and comfortable book buying experience.

Reading Alliance

“Reading Alliance" is a promotional brand for nationwide reading and membership system, and it is set up to vigorouly expand the reading base for party and government organs ,for enterprises and institutions, for campus reading and communities.

Pro&Epi.logue

Pro&Epi.logue, is a fashionable leisure brand,with book sales as its theme plus cultural creative products and catering service as its sideline.

Book Park

“Book Park”,with children entertainment as its carrier ,is an integrated chain brand which brings enjoyable and educational experience.It also sells children’s books,digital products,stationery ,toys and other products.